Il Bacino termale euganeo e il Parco regionale dei Colli Euganei: riflessioni critiche sulle strategie integrate di promozione del turismo territoriale sostenibile

The Euganean thermal basin – the largest in Europe – has become well established over the course of time, even though it\r\nis penalized by the excessive offering of thermal spas increasingly taking the connotations of a holiday place. Indeed, hotel\r\nfacilities beside medical treatments provide a combination of prevention, wellness and leisure. An exploratory qualitative\r\ncase study was carried out to determine whether the Euganean area overall demonstrates liveliness and capacity for strategic\r\nplanning as well as for designing and/or implementing a policy oriented towards tourist destination management. Our\r\nresults have that though the old hotel model seems overcome, it resurfaces due also to the weekend component, less prone to\r\nexplore the territory. This hampers the propensity of operators to act in compliance with the participatory strategic vision\r\noutlined by DMO and that they have often signed up to.