Identity and the Theory of Planned Behavior: Predicting Maintenance of Volunteering After Three Years

Elena Marta, Claudia Manzi, Maura Pozzi, Vivian Laurence Vignoles, Vivian Laurance Vignoles

Risultato della ricerca: Contributo in rivistaArticolo in rivista

30 Citazioni (Scopus)

Abstract

Is identity an important predictor of social behavior? The present longitudinal study is focused on identity in order to understand why people continue to volunteer over an extended period of time. The theory of planned behavior and the role identity model of volunteering are used as theoretical framework. Two hundred thirty Italian volunteers were sampled and followed for 3 years. We analyzed functions of role identity as a volunteer. Results showed a significant impact of role identity in predicting volunteer performance after 3 years, mediated through behavioral intentions. Role identity fully mediated the relationships between behavioral intention and attitude, social norms, past behavior and parental modelling.
Lingua originaleEnglish
pagine (da-a)198-207
Numero di pagine10
RivistaTHE JOURNAL OF SOCIAL PSYCHOLOGY
Volume154
DOI
Stato di pubblicazionePubblicato - 2014

Keywords

  • role identity
  • theory planned behaviour
  • volunteerism
  • young adults

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