I movimenti di consumatori all'assalto del mercato: la rivoluzione "lenta" di Eataly

Roberta Sebastiani; Francesca Montagnini; Daniele Dalli

I movimenti di consumatori all'assalto del mercato: la rivoluzione "lenta" di Eataly

Roberta Sebastiani, Francesca Montagnini, Daniele Dalli

Risultato della ricerca: Contributo in rivista › Articolo in rivista › peer review

Abstract

Eataly is an original form of alliance between a social movement (Slow Food) and a company with the purpose of creating a new corporate venture, more adequate in terms of authenticity and sustainability. In this initiative a new and effective communication approach has been developed towards both the Slow Food community and mainstream consumers.

Titolo tradotto del contributo	[Autom. eng. transl.] Consumer movements on the market assault: Eataly's "slow" revolution
Lingua originale	Italian
pagine (da-a)	28-53
Numero di pagine	26
Rivista	FINANZA MARKETING E PRODUZIONE
Volume	2010
Stato di pubblicazione	Pubblicato - 2010

Keywords

Authenticity
Ethical consumption
Market transformation
Relationship communication
Social movements
Sustainability

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AU - Dalli, Daniele

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KW - Market transformation

KW - Relationship communication

KW - Social movements

KW - Sustainability

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KW - Ethical consumption

KW - Market transformation

KW - Relationship communication

KW - Social movements

KW - Sustainability

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ER -

I movimenti di consumatori all'assalto del mercato: la rivoluzione "lenta" di Eataly

Abstract

Keywords

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