How to use digital diaries in data collection to engage networked consumers

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

Diaries have a long-standing tradition in consumer research as a data collection tool. In this paper we reboot and update this tradition by elaborating how diaries in the form of digitally constructed artifacts using smart and mobile technologies can be adopted to complement research projects conducted in networked settings. We frame our methodological contributions by building on the concept of networked sociality, an emerging form of people connectivity that is the result of the intertwinement of digital media and their related communicative modes.
Lingua originaleEnglish
pagine (da-a)109-127
Numero di pagine19
RivistaMERCATI E COMPETITIVITÀ
Volume2018
DOI
Stato di pubblicazionePubblicato - 2018

Keywords

  • data collection tool
  • digital diaries
  • netnography
  • networked consumers
  • qualitative research
  • self-reflection

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