How to succeed in Business Communication: Developing Argumentative Strategies and Dominating Persuasive Techniques

Risultato della ricerca: Contributo in libroChapter

Abstract

This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
Lingua originaleEnglish
Titolo della pubblicazione ospiteInternational Perspectives on Business Communication
EditorAxel SATZGER, GINA MARIE PONCINI
Pagine133-141
Numero di pagine9
Stato di pubblicazionePubblicato - 2002

Keywords

  • Business French
  • business communication
  • pragmatics

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