Abstract
This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | International Perspectives on Business Communication |
| Editor | Axel SATZGER, GINA MARIE PONCINI |
| Pagine | 133-141 |
| Numero di pagine | 9 |
| Stato di pubblicazione | Pubblicato - 2002 |
Keywords
- Business French
- business communication
- pragmatics