In S&OP, planners have to decide how much to produce on the basis of expected future sales. Such forecasts are often made through a process of judgmental adjustment on the “anchor” provided by a statistical algorithm. However, these adjustments are often inefficient. This paper aims at testing through an experiment whether the involvement of the forecasters with the product category and their emotional reaction to particular products can drive their accuracy. It was found that forecasters who liked particular products tended to suffer from significant optimism bias. However, the bias was reduced when forecasters also had high involvement with the product category.
|Titolo della pubblicazione ospite||20th Euroma Conference - Operations Management at the Heart of the Recovery|
|Numero di pagine||10|
|Stato di pubblicazione||Pubblicato - 2013|
|Evento||20th Euroma Conference - Operations Management at the Heart of the Recovery - Dublino|
Durata: 7 giu 2013 → 12 giu 2013
|Convegno||20th Euroma Conference - Operations Management at the Heart of the Recovery|
|Periodo||7/6/13 → 12/6/13|