Healthy and unhealthy food in Italian television ads for adults and children

Mauro Maria Bertolotti, Francesca Romana Puggelli

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

7 Citazioni (Scopus)

Abstract

In the last decades several changes in lifestyles occurred leading, among other things, to a new “food culture” among European families. Such changes include a growth in families’ income, total work hours and, most importantly, a higher number of working mothers. These factors resulted in the diffusion of pre-cooked and ready meals, snacks and fast-food in general. The availability of easily accessible and ready-to-eat meals gave children as consumers greater control on their food consumption, as the traditional parental mediation (i.e., choosing, buying and consequently cooking food for their children) progressively lost importance.
Lingua originaleEnglish
pagine (da-a)58-67
Numero di pagine10
RivistaYoung Consumers
Volume15
DOI
Stato di pubblicazionePubblicato - 2014

Keywords

  • advertising
  • children
  • food
  • health

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