Abstract
In the last decades several changes in lifestyles occurred leading, among other things, to a new “food culture” among European families. Such changes include a growth in families’ income, total work hours and, most importantly, a higher number of working mothers. These factors resulted in the diffusion of pre-cooked and ready meals, snacks and fast-food in general. The availability of easily accessible and ready-to-eat meals gave children as consumers greater control on their food consumption, as the traditional parental mediation (i.e., choosing, buying and consequently cooking food for their children) progressively lost importance.
Lingua originale | English |
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pagine (da-a) | 58-67 |
Numero di pagine | 10 |
Rivista | Young Consumers |
Volume | 15 |
DOI | |
Stato di pubblicazione | Pubblicato - 2014 |
Keywords
- advertising
- children
- food
- health