Handbook of Brand Management Scales

Risultato della ricerca: Contributo in rivista › Recensione

Abstract

[Ita:]n.a.

@article{5555686d7440453aa881e1334c70cf5f,

title = "Handbook of Brand Management Scales",

abstract = "[Ita:]n.a.",

keywords = "Brand, Consumer Research, Brand, Consumer Research",

author = "Edoardo Lozza",

year = "2016",

language = "Italian",

pages = "171--172",

journal = "MICRO & MACRO MARKETING",

issn = "1121-4228",

publisher = "Bologna Italy: Societa Editrice il Mulino Spa",

}