Growth of Firms in a Fragmented Cultural Industry: Italian Commercial Art Galleries' Competitive Strategies

Donatella Depperu, Giacomo Magnani, Crosato Lisa, Liberati Caterina

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

The growth of cultural firms is important in developing local economies, enhancing employment, and improving urban sustainability, but it is difficult to achieve in fragmented industries that are populated by the smallest firms and offer a particularly unfavorable context for growth. The study takes a contingency perspective and contributes to both the literature on business strategy in fragmented industries and that on the growth of small and medium-sized enterprises (SMEs) by identifying the strategies implemented in a fragmented cultural industry, determining which of them are associated with a firm’s expected growth, and finding the few firm-specific factors that are associated with growth. It also complements the extant literature on art galleries by looking at them from the understudied strategic perspective. Suggestions for practitioners and policy makers are included.
Lingua originaleEnglish
pagine (da-a)1-19
Numero di pagine19
RivistaSustainability
Volume13
DOI
Stato di pubblicazionePubblicato - 2021

Keywords

  • art galleries
  • cluster analysis
  • competitive strategies
  • crescita aziendale
  • cultural industries
  • firms' growth
  • fragmented industries
  • gallerie d'arte
  • industria della cultura
  • strategie competitive
  • urban sustainability

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