Abstract
Italian consumers’ serveyed revealed a generally positive willingness to pay for milk
labeled for lower carbon footprint. Green marketing and related sustainable labels
are important devices to convey information to consumers about more sustainable
business models. Italian consumers' willingness to pay for milk with lower carbon
footprint analyzed through a pilot survey is positive and significant. Consumers' willingness
to pay also depends on the importance consumers assign to climate change,
price sensitivity, as well as on income.
Lingua originale | English |
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pagine (da-a) | 233-240 |
Numero di pagine | 8 |
Rivista | Strategic Change |
Volume | 28 |
DOI | |
Stato di pubblicazione | Pubblicato - 2019 |
Keywords
- Carbon footprint label
- consumers' choices