Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels

Silvia Coderoni, Maurizio Canavari

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

10 Citazioni (Scopus)

Abstract

Italian consumers’ serveyed revealed a generally positive willingness to pay for milk labeled for lower carbon footprint. Green marketing and related sustainable labels are important devices to convey information to consumers about more sustainable business models. Italian consumers' willingness to pay for milk with lower carbon footprint analyzed through a pilot survey is positive and significant. Consumers' willingness to pay also depends on the importance consumers assign to climate change, price sensitivity, as well as on income.
Lingua originaleEnglish
pagine (da-a)233-240
Numero di pagine8
RivistaStrategic Change
Volume28
DOI
Stato di pubblicazionePubblicato - 2019

Keywords

  • Carbon footprint label
  • consumers' choices

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