Abstract
The paper focuses on the concept of sustainability in tourism and investigates sustainability-oriented strategies at work in German and Italian green hotels from both a linguistic and cultural perspective. Drawing on the results of a pragmatic analysis of PR texts from hotel websites and customer reviews from online evaluation portals, it outlines upcoming challenges in the field of sustainable tourism and discusses possible approaches for effective communication in the German and Italian hospitality industry.
Titolo tradotto del contributo | [Autom. eng. transl.] Green is not the same as green. On sustainability communication in tourism using the example of German and Italian green hotels |
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Lingua originale | German |
Titolo della pubblicazione ospite | Nachhaltigkeit: Konzept - Kommunikation - Textsorten |
Editor | Karin Luttermann Christina Gansel |
Pagine | 313-363 |
Numero di pagine | 51 |
Stato di pubblicazione | Pubblicato - 2020 |
Keywords
- Nachhaltiger Tourismus
- comunicazione alberghiera in prospettiva interlinguistica e interculturale
- comunicazione digitale di hotel sostenibili italiani e tedeschi
- digitale Hotelkommunikation im deutsch-italienischen Vergleich
- turismo sostenibile