Going green: Italian innovative start-ups and their business models

M. C. Cattaneo, Roberto Zoboli

Risultato della ricerca: LibroBook


The paper analyzes the context and the characteristics of green innovative start-ups in Italy by means of a specifically designed survey. The main research question is whether old business models can prevail in green businesses or new business models are required to develop new green businesses (start-ups). The results of a survey and direct interviews allow us to partially answer this question by identifying recurring features of green start-ups, their business models, their strategies, the barriers and drivers they face, and their links with other sectors.
Lingua originaleEnglish
EditoreVita e Pensiero, Milano
Numero di pagine46
ISBN (stampa)978-88-343-3198-9
Stato di pubblicazionePubblicato - 2016


  • Eco-innovation
  • Start-up


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