Going agile in global markets: exploring how communication supports agile supply chain performance

Rossella Chiara Gambetti; Mattia Giovanardi

Going agile in global markets: exploring how communication supports agile supply chain performance

Rossella Chiara Gambetti, Mattia Giovanardi

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.

Lingua originale	English
Titolo della pubblicazione ospite	Proceedings of the Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)
Pagine	1-14
Numero di pagine	14
Stato di pubblicazione	Pubblicato - 2012
Evento	Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS) - Seoul Durata: 19 lug 2012 → 22 lug 2012

Convegno

Convegno	Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)
Città	Seoul
Periodo	19/7/12 → 22/7/12

Keywords

agility
communication
supply chain

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@inproceedings{cb7bdd4f9f4a40ef88817b06e1552c79,

title = "Going agile in global markets: exploring how communication supports agile supply chain performance",

abstract = "The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.",

keywords = "agility, communication, supply chain, agility, communication, supply chain",

author = "Gambetti, {Rossella Chiara} and Mattia Giovanardi",

year = "2012",

language = "English",

isbn = "N/A",

pages = "1--14",

booktitle = "Proceedings of the Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)",

note = "Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS) ; Conference date: 19-07-2012 Through 22-07-2012",

}

TY - GEN

T1 - Going agile in global markets: exploring how communication supports agile supply chain performance

AU - Gambetti, Rossella Chiara

AU - Giovanardi, Mattia

PY - 2012

Y1 - 2012

N2 - The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.

AB - The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.

KW - agility

KW - communication

KW - supply chain

KW - agility

KW - communication

KW - supply chain

UR - http://hdl.handle.net/10807/62874

M3 - Conference contribution

SN - N/A

SP - 1

EP - 14

BT - Proceedings of the Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)

T2 - Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)

Y2 - 19 July 2012 through 22 July 2012

ER -

Going agile in global markets: exploring how communication supports agile supply chain performance

Abstract

Convegno

Keywords

Altri file e collegamenti

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