Generation Z and Sustainable Cured Meat Consumption: Educational Challenges and Pedagogical Perspectives

The contribution, without claiming to be exhaustive, starts from the results of two focus groups aimed at deepening the potential connections between cured meats and sustainability in the youth’s imagination. The proposal involved some students from the Brescia and Piacenza campuses of the Catholic University of the Sacred Heart, and it has investigated the motivations of consumption and the availability of the Generation Z to change their behavior and lifestyles in favor of greater involvement in the development process sustainable. The analysis of the contents of the interventions reveals a need for greater knowledge and skills on the topics covered by the research and the need for a shared commitment on the part of families, schools, businesses and the civil community to improve the attitude of the younger generations in thinking of themselves as protagonists of the future.