From art to marketing: The relevance of authenticity in contemporary consumer culture

Marta Massi

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Abstract

TY - BOOK

T1 - From art to marketing: The relevance of authenticity in contemporary consumer culture

AU - Massi, Marta

PY - 2019

Y1 - 2019

N2 - Abstract

AB - Abstract

KW - authenticity

UR - http://hdl.handle.net/10807/134637

M3 - Book

SN - 978-3-030-17008-0

BT - From art to marketing: The relevance of authenticity in contemporary consumer culture

PB - Palgrave Macmillan

ER -