Framing Value in Market Relationships

Daniela Corsaro, DI ECONOMIA FACOLTA', Annika Ravald, Ivan Snehota

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The interest in the concept of value is high in both economics and management studies. In marketing in particular the diffusion of a relational view of markets has lead to a renewed debate on value creation. The present argument is that value in this context is phenomenological and interactional. However, even though there is an agreement among scholars that value perceptions matter for the behaviour of actors, both individuals and firms, the notion of value seems to remain ambiguous. Specifically, it is not clear how value perceptions emerge. The purpose of this paper is to develop a framework for analysis of value formation which builds on the value perceptions and interpretations. Drawing on empirical observations of how actors perceive value elements in btob and btoc service markets we discuss the concept of value as a mental experience that results from framing the context of action and propose a conceptual framework for modelling value formation.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings Servsig Conference
Pagine1-12
Numero di pagine12
Stato di pubblicazionePubblicato - 2010
EventoServsig conference - Porto
Durata: 17 giu 201119 giu 2011

Convegno

ConvegnoServsig conference
CittàPorto
Periodo17/6/1119/6/11

Keywords

  • axiology
  • framing
  • perceptions
  • value

Fingerprint

Entra nei temi di ricerca di 'Framing Value in Market Relationships'. Insieme formano una fingerprint unica.

Cita questo