Food for Change

This chapter investigates food activism and explores the rise of ethical food consumption. It explores the global transformative process that food activism entails. This is achieved through activist organizations that implement initiatives with their beneficiaries, and at the same time by developing platforms through which to engage consumers and prompt, coordinate, and direct their purchase choices in order to attract resources to support the beneficiaries. The analysis of food activism generally focuses only on activist organizations and their effect on the beneficiaries, but this chapter argues that we must expand the focus of the analysis to the relationship with consumers, and their role in supporting the global change envisioned by the activist organization