Food culture and counterculture: Eataly and the 'making' of authenticity

Roberta Sebastiani, Francesca Montagnini, Daniele Dalli

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Recent research in the food and drink production, distribution, and consumption suggests that ideology and counterculture are important factors that affect consumers’ choices in terms of the outlet where to buy and the kind of food to choose (Thompson, Coskuner-Balli, 2007; Thompson, Arsel, 2004; Thompson et al., 2006). Moreover, the interaction between demand and supply is more and more driven by explicit and implicit ideological arguments and many consumers present growing expectations in terms of the fairness and authenticity of the relationship between demand and supply. We present the case study of Eataly, a new chain of food distribution founded by Mr. Oscar Farinetti, formerly owner of a national chain of home electronics, and co-designed with the support of the social movement Slow Food.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings de la 7ème Journée d'Etude sur la Consommation et le Marketing Méditerranéens
Pagine1-3
Numero di pagine3
Stato di pubblicazionePubblicato - 2010
Evento7ème Journée d'Etude sur la Consommation et le Marketing Méditerranéens - Marsiglia
Durata: 29 apr 201030 apr 2010

Workshop

Workshop7ème Journée d'Etude sur la Consommation et le Marketing Méditerranéens
CittàMarsiglia
Periodo29/4/1030/4/10

Keywords

  • counter-culture
  • ethical consumption
  • social movements

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