Technocapitalism a potent combination of information technology and capitalism is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power consumer culture’s acceleration speed de-temporalization and counternarratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.
Lingua originaleEnglish
Titolo della pubblicazione ospiteAdvances in Consumer Research, Volume 46, Proceedings of the 49th Annual Conference of the Association for Consumer Research (ACR)
Numero di pagine8
Stato di pubblicazionePubblicato - 2018
Evento2018 ACR Conference "Trust in Doubt" - Dallas
Durata: 11 ott 201814 ott 2018


Convegno2018 ACR Conference "Trust in Doubt"


  • assemblage theory
  • consumer discourse
  • cultural time
  • post-truth
  • social media
  • technocapitalism

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