Abstract

Technocapitalism a potent combination of information technology and capitalism is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power consumer culture’s acceleration speed de-temporalization and counternarratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.
Lingua originaleEnglish
Titolo della pubblicazione ospiteAdvances in Consumer Research, Volume 46, Proceedings of the 49th Annual Conference of the Association for Consumer Research (ACR)
Pagine413-420
Numero di pagine8
Stato di pubblicazionePubblicato - 2018
Evento2018 ACR Conference "Trust in Doubt" - Dallas
Durata: 11 ott 201814 ott 2018

Convegno

Convegno2018 ACR Conference "Trust in Doubt"
CittàDallas
Periodo11/10/1814/10/18

Keywords

  • assemblage theory
  • consumer discourse
  • cultural time
  • post-truth
  • social media
  • technocapitalism

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