Exploring Interaction in S-D Logic

Daniela Corsaro; Roberta Sebastiani; Ivan Snehota

Exploring Interaction in S-D Logic

Daniela Corsaro
, Roberta Sebastiani
, Ivan Snehota

Risultato della ricerca: Contributo in libro › Capitolo

Abstract

This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

Lingua originale	Inglese
Titolo della pubblicazione ospite	Service Dominant logic, Network & Systems Theory and Service Science
Pagine	N/A
Numero di pagine	27
Stato di pubblicazione	Pubblicato - 2011

Keywords

imp
service innovation

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abstract = "This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo \& Lusch, 2008; Cova \& Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos \& Ravald, 2009).",

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T1 - Exploring Interaction in S-D Logic

AU - Corsaro, Daniela

AU - Sebastiani, Roberta

AU - Snehota, Ivan

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AB - This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

KW - imp

KW - service innovation

KW - imp

KW - service innovation

UR - http://hdl.handle.net/10807/89055

M3 - Chapter

SN - 978-88-7431-525-3

SP - N/A

BT - Service Dominant logic, Network & Systems Theory and Service Science

ER -

Exploring Interaction in S-D Logic

Abstract

Keywords

Altri file e collegamenti

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