Abstract
This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).
Lingua originale | English |
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Titolo della pubblicazione ospite | Service Dominant logic, Network & Systems Theory and Service Science |
Pagine | N/A |
Numero di pagine | 27 |
Stato di pubblicazione | Pubblicato - 2011 |
Keywords
- imp
- service innovation