Exploring Interaction in S-D Logic

Roberta Sebastiani; Daniela Corsaro; Ivan Snehota

Exploring Interaction in S-D Logic

Roberta Sebastiani, Daniela Corsaro, Ivan Snehota

Risultato della ricerca: Contributo in libro › Chapter

Abstract

This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

Lingua originale	English
Titolo della pubblicazione ospite	Service Dominant logic, Network & Systems Theory and Service Science
Pagine	N/A
Numero di pagine	27
Stato di pubblicazione	Pubblicato - 2011

Keywords

imp
service innovation

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