Experiencing networked transformative service: The Edenred case

Roberta Sebastiani, Daniela Corsaro, Stephan Henneberg

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The importance of services in contributing to the individual and collective well-being is growing in recognition. With the emergence of the transformative service research (TSR) paradigm scholars are increasingly highlighting the transformative role that services may play both at micro and macro-level. By integrating insights from the TSR literature with the network approach, this paper focuses on the networked nature of the transformative role of services. In order to investigate how organizations drive this change over time in a networked environment and the well-being outcomes, we analyze the evolution of the business model of Edenred, a leading global company, with expertise in delivering end-to-end solutions for rewards, compensations, incentives and loyalty programs to employees and the public in general. Results from our study show that we can identify stages in the evolution of the business model in a transformative fashion, each characterized by a specific driving force as well as patterns of value creation and value appropriation.
Lingua originaleEnglish
Titolo della pubblicazione ospite7th Bi-Annual International Conference on Business Market Management (BMM 2015)
Pagine1-21
Numero di pagine21
Stato di pubblicazionePubblicato - 2015
Evento7th Bi-Annual International Conference on Business Market Management (BMM 2015) - Queen Mary, University of London, Mile End Campus, London, E1 4NS
Durata: 1 gen 2015 → …

Convegno

Convegno7th Bi-Annual International Conference on Business Market Management (BMM 2015)
CittàQueen Mary, University of London, Mile End Campus, London, E1 4NS
Periodo1/1/15 → …

Keywords

  • case study
  • interaction,
  • service networks,
  • transformative service research,

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