Experiencing Mediatization: The Legacy of the 1960s and 1970s

This article introduces to a special issue dedicated to a social and cultural phenomenon that we could call the ‘mediatization of pop music’. With a particular focus on the 1960s and 1970s, it is our contention that these two decades significantly shaped our current mediatized culture both in its form and content. We hope to widen the notion of mediatization by highlighting a range of historical processes that have had phenomenological after-effects. The experiential prototypes that were developed during this pivotal period later became persistent paradigms.