Evolution of a service network in business to business

Roberta Sebastiani, Daniela Corsaro

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The importance of service networks has been recognized both in service research and in btob marketing. In btob, in particular, business networks have been defined as highly dynamic structures subject to a continuous organizing process. Even though, the issue of how services in the context of business networks –i.e. service networks– evolve over time still remained unexplored. Through a longitudinal case study, we analyze the evolution of Edenred’s service network, a leading global company in delivering end-to-end solutions for rewards, compensations, incentives and loyalty programs to employees and the public in general. Our study shows that different states and specific interaction patterns characterize the evolution and transformation of a service network. It also shows that the internal organizational structure of the focal company reflects the evolution of the external network.
Titolo tradotto del contributo[Autom. eng. transl.] Evolution of a service network in business to business
Lingua originaleItalian
Titolo della pubblicazione ospiteIl marketing internazionale ed effetto country of origin. IX Convegno annuale SIM
PagineN/D
Numero di pagine8
Stato di pubblicazionePubblicato - 2012
EventoConvegno Annuale Società Italiana di Marketing - Benevento
Durata: 20 set 201621 set 2016

Convegno

ConvegnoConvegno Annuale Società Italiana di Marketing
CittàBenevento
Periodo20/9/1621/9/16

Keywords

  • edenred
  • service network

Fingerprint Entra nei temi di ricerca di 'Evolution of a service network in business to business'. Insieme formano una fingerprint unica.

Cita questo