Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.

Costanza Anellamaria Cucchi

Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.

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Risultato della ricerca: Contributo in rivista › Scheda bibliografica › peer review

Abstract

Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.

Lingua originale	English
pagine (da-a)	336-336
Numero di pagine	1
Rivista	L'ANALISI LINGUISTICA E LETTERARIA
Volume	XXIII
Stato di pubblicazione	Pubblicato - 2015

Keywords

advertising

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title = "Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.",

abstract = "Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.",

keywords = "advertising, advertising",

author = "Cucchi, {Costanza Anellamaria}",

year = "2015",

language = "English",

volume = "XXIII",

pages = "336--336",

journal = "L'ANALISI LINGUISTICA E LETTERARIA",

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AB - Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.

KW - advertising

UR - http://hdl.handle.net/10807/147610

M3 - Literature review

SN - 1122-1917

VL - XXIII

SP - 336

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JO - L'ANALISI LINGUISTICA E LETTERARIA

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ER -

Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.

Abstract

Keywords

Altri file e collegamenti

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