Abstract
The chapter is focused ont three crucial methodological issues related to the study of crossmedia practices of digital audiences: reflexivity; participation; performativity. The first part of the chapter is aimed at discussing theoretical implications of these three issues. The second part of the chapter is aimed at presenting some examples of empirical studies conducted at OssCom (Research Center on Media and Communication) of the Università Cattolica of Milan.
| Titolo tradotto del contributo | [Autom. eng. transl.] Ethnographies on / in digital media: reflexivity, collaboration and performativity |
|---|---|
| Lingua originale | Italian |
| Titolo della pubblicazione ospite | Crossmedia cultures. Giovani e pratiche di consumo digitale. |
| Editor | BARBARA SCIFO, FRANCESCA PASQUALI, NICOLETTA VITTADINI |
| Pagine | 217-228 |
| Numero di pagine | 12 |
| Stato di pubblicazione | Pubblicato - 2010 |
Keywords
- consumi digitali
- digital consumption
- etnografia
- methodology
- metodologia
- virtual ethnography