Entrepreneurship and digital platforms. A co-created price model in tourism sector

A. Usai, Domitilla Magni*, V. Scuotto, A. Papa, &amp, M. Del Giudice

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The digitalization drives entrepreneurship and innovations but what about value creation and price model? The paper addresses the call on entrepreneurship and digital platforms, offering a view of the co-creation processes and price policies based on a value co-creation perspective. The article has twofold scope: the first one is to identify the main motives of a value-oriented approach towards Online Travel Agencies (OTA) (or internet-based market); the second is explore how the co-creation value process evolves by the use of digital platform in the tourism sector. The paper therefore intends to contribute to the literature on entrepreneurship and price policies in the tourist context, analyzing in depth the potential of digital platforms. In particular, through the proposed exploratory embedded single-case study, the work intends to highlight how the relationship between entrepreneurs owning Online Travel Agencies (OTAs), tourist and host is evolving, strongly driven by the innovative policies of co-created price and digital innovative processes.
Lingua originaleEnglish
Titolo della pubblicazione ospiteICSB 2021 Paris Proceedings
Pagine1
Numero di pagine1
Volume2021
Stato di pubblicazionePubblicato - 2021
EventoL'Exposition Universelle d'Humane Entrepreneurship - Parigi
Durata: 11 lug 202116 lug 2021

Convegno

ConvegnoL'Exposition Universelle d'Humane Entrepreneurship
CittàParigi
Periodo11/7/2116/7/21

Keywords

  • digital platforms

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