Enhancing the environmental performance of last mile logistics in e-commerce

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

This paper addresses the problem of sustainability in last mile logistics, trying to understand how consumers can be led toward the adoption of more eco-friendly delivery solutions. Building on the technology adoption literature and on extant studies on consumers’ sensitivity to environmental issues, this paper tests the hypothesis according to which, if consumers are properly informed about the superior environmental performance of parcel lockers, they become more willing to consider their adoption as an alternative to the traditional home delivery. Empirical data collected through a survey among 290 consumers supports this hypothesis.
Lingua originaleEnglish
Titolo della pubblicazione ospiteEurOMA Conference - Operations adding value to society
Pagine1-6
Numero di pagine6
Stato di pubblicazionePubblicato - 2019
EventoEurOMA Conference - Operations adding value to society - Helsinki
Durata: 17 giu 201919 giu 2019

Convegno

ConvegnoEurOMA Conference - Operations adding value to society
CittàHelsinki
Periodo17/6/1919/6/19

Keywords

  • E-commerce
  • Last mile logistics
  • Sustainability

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