Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market

Sebastiano Grandi; Daniele Fornari; Edoardo Fornari

doi:10.1080/09593969.2011.620132

Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market

Risultato della ricerca: Contributo in rivista › Articolo › peer review

3 Citazioni (Scopus)

Abstract

--

Lingua originale	Inglese
pagine (da-a)	541-554
Numero di pagine	14
Rivista	INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH
Volume	2011/21
DOI	https://doi.org/10.1080/09593969.2011.620132
Stato di pubblicazione	Pubblicato - 2011

Keywords

BRAND COMPETITION
NATIONAL BRAND
STORE BRAND

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10.1080/09593969.2011.620132

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title = "Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market",

abstract = "--",

keywords = "BRAND COMPETITION, NATIONAL BRAND, STORE BRAND, BRAND COMPETITION, NATIONAL BRAND, STORE BRAND",

author = "Sebastiano Grandi and Daniele Fornari and Edoardo Fornari",

year = "2011",

doi = "10.1080/09593969.2011.620132",

language = "English",

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T1 - Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market

AU - Grandi, Sebastiano

AU - Fornari, Daniele

AU - Fornari, Edoardo

PY - 2011

Y1 - 2011

N2 - --

AB - --

KW - BRAND COMPETITION

KW - NATIONAL BRAND

KW - STORE BRAND

KW - BRAND COMPETITION

KW - NATIONAL BRAND

KW - STORE BRAND

UR - http://hdl.handle.net/10807/40147

U2 - 10.1080/09593969.2011.620132

DO - 10.1080/09593969.2011.620132

M3 - Article

SN - 0959-3969

VL - 2011/21

SP - 541

EP - 554

JO - INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH

JF - INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH

ER -

Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market

Abstract

Keywords

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