Eccentric Fashions: Prison and Creativity,

Very particular forms of cultural production are presented in this paper which explores three Italian brands: Sartoria San Vittore, I Gatti Galeotti and MADE IN CARCERE. These brands are coming from cooperatives working in San Vittore jail in Milan, Lecce and Trani’s jails and they are located in a very particular position within the Italian fashion system. Within such experiences, creative fashion work seems to develop not only as an aesthetic research, experimentation, planning ability, but also as a form of social redemption and inclusion. KellyPrison fashion brands are able to show new cultural ferments introducing, in daily garments, original emotions and stories, which talk about periphery but also of creativity, inclusion and handcraft and work with the logic of beauty and well made in order to recover and re-socialize border people. They create a sustainable aesthetics which points to new productive horizons and new life styles and consumptions in accordance to contemporary scarcity of economic and cultural resources.