Dynamic Social Media Balanced Scorecard: A New Approach to Performance Evaluation

Claudia Dossena; Andrea Cioffi

Dynamic Social Media Balanced Scorecard: A New Approach to Performance Evaluation

Claudia Dossena, Andrea Cioffi

Risultato della ricerca: Contributo in libro › Chapter

Abstract

In this exploratory paper we adopt a strategic and organizational perspective in facing issues related to define and measure a digital marketing strategy. We argue that the BSC may be a suitable methodology and tool for this purpose. Therefore, we propose a Social Media Balanced Scorecard as a dynamic approach to performance evaluation in the changing world of social media. Relevant theoretical and managerial implications are discussed.

Lingua originale	English
Titolo della pubblicazione ospite	Reshaping Organizations through Digital and Social Innovation
Editor	R Agrifoglio, L Caporarello, M Magni, S Za
Pagine	163-174
Numero di pagine	12
Stato di pubblicazione	Pubblicato - 2016

Keywords

Social media
accounting information systems
balanced scorecard
digital marketing strategy
knowledge management

Altri file e collegamenti

Link a IRIS PubliCatt

Fingerprint Entra nei temi di ricerca di 'Dynamic Social Media Balanced Scorecard: A New Approach to Performance Evaluation'. Insieme formano una fingerprint unica.

Cita questo

@inbook{adfebcd7b26a47d8b56521a7742eeedb,

title = "Dynamic Social Media Balanced Scorecard: A New Approach to Performance Evaluation",

abstract = "In this exploratory paper we adopt a strategic and organizational perspective in facing issues related to define and measure a digital marketing strategy. We argue that the BSC may be a suitable methodology and tool for this purpose. Therefore, we propose a Social Media Balanced Scorecard as a dynamic approach to performance evaluation in the changing world of social media. Relevant theoretical and managerial implications are discussed.",

keywords = "Social media, accounting information systems, balanced scorecard, digital marketing strategy, knowledge management, Social media, accounting information systems, balanced scorecard, digital marketing strategy, knowledge management",

author = "Claudia Dossena and Andrea Cioffi",

year = "2016",

language = "English",

isbn = "978-88-6856-055-3",

pages = "163--174",

editor = "R Agrifoglio and L Caporarello and M Magni and S Za",

booktitle = "Reshaping Organizations through Digital and Social Innovation",

}

TY - CHAP

T1 - Dynamic Social Media Balanced Scorecard: A New Approach to Performance Evaluation

AU - Dossena, Claudia

AU - Cioffi, Andrea

PY - 2016

Y1 - 2016

N2 - In this exploratory paper we adopt a strategic and organizational perspective in facing issues related to define and measure a digital marketing strategy. We argue that the BSC may be a suitable methodology and tool for this purpose. Therefore, we propose a Social Media Balanced Scorecard as a dynamic approach to performance evaluation in the changing world of social media. Relevant theoretical and managerial implications are discussed.

AB - In this exploratory paper we adopt a strategic and organizational perspective in facing issues related to define and measure a digital marketing strategy. We argue that the BSC may be a suitable methodology and tool for this purpose. Therefore, we propose a Social Media Balanced Scorecard as a dynamic approach to performance evaluation in the changing world of social media. Relevant theoretical and managerial implications are discussed.

KW - Social media

KW - accounting information systems

KW - balanced scorecard

KW - digital marketing strategy

KW - knowledge management

KW - Social media

KW - accounting information systems

KW - balanced scorecard

KW - digital marketing strategy

KW - knowledge management

UR - http://hdl.handle.net/10807/78557

M3 - Chapter

SN - 978-88-6856-055-3

SP - 163

EP - 174

BT - Reshaping Organizations through Digital and Social Innovation

A2 - Agrifoglio, R

A2 - Caporarello, L

A2 - Magni, M

A2 - Za, S

ER -