Digital Networking for Economic Growth: Interactions Between Natural and Artificial Intelligence

This paper investigates how human knowledge, i.e. (Natural Intelligence: NI), mixes with “Artificial Intelligence” (AI). An integrated multilayer network framework is proposed to create economic value. The essential question is: How can copula nodes that connect hybrid multilayer networks enable NI-AI integration to generate economic value for digitalized firms? This study empirically tests the cost-benefit improvements likely to be derived from AI technologies across industries, ranging from manufacturing and retail to finance. The results provide evidence that efficiency improvements tend to occur alongside significant reductions in total costs. Copula nodes amplify interactions between NI and AI to achieve a cohesive joint effect capable of delivering maximum economic benefits for participating firms. These findings provide a unique strategy for firms to increase profitability and compete in the digital age.