Determinants of blood donation: a study on organizational satisfaction

The present research aims at investigating if motivations and social norms can determine satisfaction with organization - understood as an indicator of organizational well-being - in blood donation. Moreover, this study analyses the relations of organizational satisfaction on integration in the organization and identification with it in order to pursue research on prosocial behaviour volunteer retention. 2464 blood donors were contacted. The present work has important applicative implications as it can give guidance to blood donation organizations regarding factors determining attraction and maintenance of donors.