Abstract
With the increasing importance of new services, various models for new service development
have been created in research. An analysis has shown that such models typically consist of
a development process covering activities from idea generation to market launch – implicitly
claiming that one single process fits to all kind of services. However, factors like industry,
company size, customer segment, types of services and innovation culture might have an
impact on the way how new services are developed, but are rarely incorporated into the
existing new service development processes. This paper addresses this gap and
investigates, in particular, the relationship between different types of services and their
development processes. In order to do so, it presents one of the first service typologies that
have been developed from a comprehensive empirical data set from 1,333 companies
operating in different industries and countries. Moreover, this paper contributes by showing
that the type of service has a considerable impact on how companies develop their new
service offerings and the preliminary findings indicate a need for further research on flexible
and configurable models for new service development.
Lingua originale | English |
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Titolo della pubblicazione ospite | Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda |
Pagine | 1-10 |
Numero di pagine | 10 |
Stato di pubblicazione | Pubblicato - 2015 |
Keywords
- Innovation typologies
- NSD