TY - CHAP
T1 - Dem Gast zuliebe! L'ospite prima di tutto! Die Kommunikation im Gastgewerbe aus deutsch-italienischer Sicht
AU - Lombardi, Alessandra
PY - 2023
Y1 - 2023
N2 - Starting with an overview of new global developments in tourism, the paper aims to compare communication practices in the hospitality industry from a linguistic and cultural perspective. Particular focus will be placed on trends, strategic goals and tools of outbound hotel communication from a German-Italian point of view.
Though Italy is traditionally one of the favourite destinations of German travelers, the number of contrastive studies dealing specifically with Italian and German hotel communication is still relatively small. This is the reason why the paper provides some theoretical and methodological insights for addressing comparative linguistic research in this field, also with a view to offering hospitality agents - dealing with clients from different cultures - useful suggestions towards a more impactful and higher quality pre-stay, living-in and post-stay guest communication.
AB - Starting with an overview of new global developments in tourism, the paper aims to compare communication practices in the hospitality industry from a linguistic and cultural perspective. Particular focus will be placed on trends, strategic goals and tools of outbound hotel communication from a German-Italian point of view.
Though Italy is traditionally one of the favourite destinations of German travelers, the number of contrastive studies dealing specifically with Italian and German hotel communication is still relatively small. This is the reason why the paper provides some theoretical and methodological insights for addressing comparative linguistic research in this field, also with a view to offering hospitality agents - dealing with clients from different cultures - useful suggestions towards a more impactful and higher quality pre-stay, living-in and post-stay guest communication.
KW - global trends in the hospitality industry
KW - Italian and German outbound hotel communication
KW - linguistische Analyse digitaler Hotelkommunikation
KW - Aktuelle Trends im Gastgewerbe
KW - deutsche und italienische Hotelkommunikation im Sprach- und Kulturvergleich
KW - digital hotel guest communication from a linguistic and cross-cultural perspective
KW - global trends in the hospitality industry
KW - Italian and German outbound hotel communication
KW - linguistische Analyse digitaler Hotelkommunikation
KW - Aktuelle Trends im Gastgewerbe
KW - deutsche und italienische Hotelkommunikation im Sprach- und Kulturvergleich
KW - digital hotel guest communication from a linguistic and cross-cultural perspective
UR - http://hdl.handle.net/10807/259988
U2 - 10.3726/b20779
DO - 10.3726/b20779
M3 - Chapter
SN - 978-3-631-87884-2
VL - 14
T3 - LINGUISTICA CONTRASTIVA
SP - 263
EP - 279
BT - An der Schnittstelle von deutscher Sprache, Literatur und Translation. Festschrift für Lorenza Rega zum 70. Geburtstag. Intersezioni tra lingua tedesca, letteratura e traduzione. Saggi in omaggio a Lorenza Rega per il suo 70mo compleanno
A2 - Gärtig-Bressan, Anne-Kathrin
A2 - Magris, Marella
A2 - Riccardi, Alessandra
A2 - Rocco, Goranka
ER -