Abstract
The pandemic, the Ukrainian war, and the energetic crisis have created a degree of disruption in most industries that is unprecedented also considering the potential for global situation. In this postnormal time, characterized by chaos, a new decision-making approach is required.\r\nBased on this premise, we adopted a Delphi approach to understand how managers are setting companies’ business priorities in the current increasingly complex environment. The paper analyses the relevant trends of digital transformation, circular economy, humanistic management, considering the key actors, resources, and activities required to take new business decisions.
Lingua originale | Inglese |
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Titolo della pubblicazione ospite | XIX SIM Conference |
Editore | Società Italiana di Marketing (SIM) |
Pagine | N/A-N/A |
Numero di pagine | 8 |
Volume | 2022 |
ISBN (stampa) | 9788894391886 |
Stato di pubblicazione | Pubblicato - 2022 |
Keywords
- business relationships
- chaos theory
- decision making
- delphi study