Dalla cura al benessere. Nuove esperienze nel settore termale

Francesca Montagnini

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review


Different streams of research has recently highlighted the fact that worldwide customers are pursuing a new vision of health; it goes far beyond the prevention and cure of illnesses to include spiritual, emotional, cultural, educational, environmental and ethical dimensions. Nowadays most thermal centres focused on interpreting the concept of wellness and translating it into new additional services. However, since the economic crisis, they have been polarizing towards two extremes: some of them are exalting an advanced concept of medical thermalism; others are emphasizing a holistic model of thermal spa wellness. Two successful experiences in Italy are reported.
Titolo tradotto del contributo[Autom. eng. transl.] From care to well-being. New experiences in the thermal sector
Lingua originaleItalian
pagine (da-a)413-423
Numero di pagine11
Stato di pubblicazionePubblicato - 2011
Pubblicato esternamente


  • Thermal centres
  • business models


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