Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music

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Abstract

Creativity in advertisement

Lingua originale	English
Titolo della pubblicazione ospite	Research handbook of innovation and creativity for marketing management
Pagine	223-235
Numero di pagine	13
Stato di pubblicazione	Pubblicato - 2017

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title = "Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music",

abstract = "Creativity in advertisement",

keywords = "creativity, creativity",

author = "Alessandro Antonietti and Barbara Colombo",

year = "2017",

language = "English",

isbn = "9780857937940",

pages = "223--235",

booktitle = "Research handbook of innovation and creativity for marketing management",

}

TY - CHAP

T1 - Creativity in advertisement: How advertisements strike people. A critical discussion of the role of insightful ideas and background music

AU - Antonietti, Alessandro

AU - Colombo, Barbara

PY - 2017

Y1 - 2017

N2 - Creativity in advertisement

AB - Creativity in advertisement

KW - creativity

UR - http://hdl.handle.net/10807/102702

M3 - Chapter

SN - 9780857937940

SP - 223

EP - 235

BT - Research handbook of innovation and creativity for marketing management

ER -