Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China

Loretta Battaglia, Elena Cedrola

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phases
Lingua originaleEnglish
Titolo della pubblicazione ospiteGlobalization and Marketing Performance - Proceedings of the Global Marketing Conference at Seoul
Pagine1-5
Numero di pagine5
Stato di pubblicazionePubblicato - 2012
Evento2012 Global Marketing Conference at Seoul - Seoul
Durata: 19 lug 201222 lug 2012

Convegno

Convegno2012 Global Marketing Conference at Seoul
CittàSeoul
Periodo19/7/1222/7/12

Keywords

  • Country of Origin
  • Italian and Chinese companies
  • Made in Italy
  • business to business

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