TY - JOUR
T1 - Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
AU - Cedrola, Elena
AU - Battaglia, Loretta
PY - 2013
Y1 - 2013
N2 - The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
AB - The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
KW - business to business
KW - country of origin
KW - effetto paese di origine
KW - firm reputation
KW - high cultural distance
KW - internazionalizzazione imprese italiane
KW - mercati business to business
KW - paesi ad alta distanza culturale
KW - business to business
KW - country of origin
KW - effetto paese di origine
KW - firm reputation
KW - high cultural distance
KW - internazionalizzazione imprese italiane
KW - mercati business to business
KW - paesi ad alta distanza culturale
UR - http://hdl.handle.net/10807/60872
UR - http://dx.doi.org/10.1080/21639159.2013.818280
U2 - 10.1080/21639159.2013.818280
DO - 10.1080/21639159.2013.818280
M3 - Article
SN - 2163-9159
VL - 2013
SP - 394
EP - 408
JO - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
JF - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
ER -