Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Elena Cedrola, Loretta Battaglia

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Lingua originaleEnglish
pagine (da-a)394-408
Numero di pagine15
RivistaJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Volume2013
DOI
Stato di pubblicazionePubblicato - 2013

Keywords

  • business to business
  • country of origin
  • effetto paese di origine
  • firm reputation
  • high cultural distance
  • internazionalizzazione imprese italiane
  • mercati business to business
  • paesi ad alta distanza culturale

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