Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Elena Cedrola, Loretta Battaglia

Risultato della ricerca: Contributo in libroChapter

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Lingua originaleEnglish
Titolo della pubblicazione ospiteGlobal branding and country of origin. Creativity and passion
EditorG. Aiello, R. Donvito, T. Vescovi
Pagine38-52
Numero di pagine15
Stato di pubblicazionePubblicato - 2015

Keywords

  • Italian firms in China
  • country of origin in BTB
  • cultural distance and business relationships
  • firm reputation in BTB

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