Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Elena Cedrola; Loretta Battaglia

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Elena Cedrola, Loretta Battaglia

Risultato della ricerca: Contributo in libro › Chapter

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

Lingua originale	English
Titolo della pubblicazione ospite	Global branding and country of origin. Creativity and passion
Editor	G. Aiello, R. Donvito, T. Vescovi
Pagine	38-52
Numero di pagine	15
Stato di pubblicazione	Pubblicato - 2015
Pubblicato esternamente	Sì

Keywords

Italian firms in China
country of origin in BTB
cultural distance and business relationships
firm reputation in BTB

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title = "Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance",

abstract = "The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.",

keywords = "Italian firms in China, country of origin in BTB, cultural distance and business relationships, firm reputation in BTB, Italian firms in China, country of origin in BTB, cultural distance and business relationships, firm reputation in BTB",

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year = "2015",

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T1 - Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

AU - Cedrola, Elena

AU - Battaglia, Loretta

PY - 2015

Y1 - 2015

N2 - The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

AB - The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

KW - Italian firms in China

KW - country of origin in BTB

KW - cultural distance and business relationships

KW - firm reputation in BTB

KW - Italian firms in China

KW - country of origin in BTB

KW - cultural distance and business relationships

KW - firm reputation in BTB

UR - http://hdl.handle.net/10807/80345

M3 - Chapter

SN - 9781138801615

SP - 38

EP - 52

BT - Global branding and country of origin. Creativity and passion

A2 - Aiello, G.

A2 - Donvito, R.

A2 - Vescovi, T.

ER -

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Abstract

Keywords

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