Corporate social responsibility perceptions and manager creativity: testing the mediating role of organisational identification

Michelina Venditti, Raja Nabeel Ud Din Jalal, Um E Roman Fayyaz*

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivistaArticolo in rivista

Abstract

We examine how corporate social responsibility (CSR) perceptions (association and participation) affect manager creativity at the workplace and its mediating link through organisational identification. We collected data from the National Forum of Environment and Health (NFEH) 2019 that awarded 52 companies in Pakistan. NFEH is a purely non-profit, non-governmental, and voluntary organisation registered under the Voluntary Social Welfare Agencies Ordinance 1961. We employed convenience sampling to collect data from managers of 52 CSR performing organisations in Pakistan. We analyse the data with structural equation modelling (SEM) via R. Findings reveal that CSR association does not affect creativity. In contrast, CSR participation has a significant positive effect on manager creative performance. Furthermore, the decomposition analysis indicated that only in the case of CSR participation, OI has a mediating effect.
Lingua originaleEnglish
pagine (da-a)525-543
Numero di pagine19
RivistaInternational Journal of Business Governance and Ethics
Volume17
DOI
Stato di pubblicazionePubblicato - 2022

Keywords

  • CSR perceptions
  • CSR association
  • organisational identification
  • manager creativity
  • CSR participation

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