Corporate communication, marketing and value creation (and desruction): the role of respect

Renato Fiocca^*

^*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in libro › Chapter

Abstract

The chapter investigates the relationships among marketing, corporate communication and respect

Lingua originale	English
Titolo della pubblicazione ospite	Managing Corporate Communication: A cCoss-Cultural Approach
Pagine	359-372
Numero di pagine	14
Stato di pubblicazione	Pubblicato - 2013

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title = "Corporate communication, marketing and value creation (and desruction): the role of respect",

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AU - Fiocca, Renato

PY - 2013

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BT - Managing Corporate Communication: A cCoss-Cultural Approach

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