Corporate communication as an academic discipline

Rossella Chiara Gambetti

Corporate communication as an academic discipline

Rossella Chiara Gambetti

Risultato della ricerca: Contributo in libro › Capitolo

Abstract

The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools

Lingua originale	Inglese
Titolo della pubblicazione ospite	Managing corporate communication: a cross-cultural approach
Editor	ROSSELLA CHIARA GAMBETTI, STEPHEN QUIGLEY
Pagine	3-24
Numero di pagine	22
Stato di pubblicazione	Pubblicato - 2012

Keywords

corporate communication, integrated marketing communications, total business communication

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title = "Corporate communication as an academic discipline",

abstract = "The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools",

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author = "Gambetti, \{Rossella Chiara\}",

year = "2012",

language = "English",

isbn = "978-0-230-34802-8",

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KW - corporate communication, integrated marketing communications, total business communication

UR - http://hdl.handle.net/10807/41000

M3 - Chapter

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BT - Managing corporate communication: a cross-cultural approach

A2 - GAMBETTI, ROSSELLA CHIARA

A2 - QUIGLEY, STEPHEN

ER -

Corporate communication as an academic discipline

Abstract

Keywords

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