Abstract
The chapter illustrates and contrasts the major theoretical schools of business communication meant as an academic discipline, providing evidence of pros and cons of each of the worldwide known schools
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | Managing corporate communication: a cross-cultural approach |
| Editor | ROSSELLA CHIARA GAMBETTI, STEPHEN QUIGLEY |
| Pagine | 3-24 |
| Numero di pagine | 22 |
| Stato di pubblicazione | Pubblicato - 2012 |
Keywords
- corporate communication, integrated marketing communications, total business communication