Abstract
In this study we explain how post-truths are consumed in the context of social media. Our investigation will map how the speed of formation of consumer assemblages shape the social construction of truth-related statements and narratives. To achieve this aim, we conduct a netnography that explores dog breeding, dog healthcare and nutrition social conversations on Facebook groups. In these groups, multiple beliefs and truths are constantly generated and contested by consumers in a series of back-and-forth call-and-reply narratives and counter-narratives. Our study contributes to a collective, discursive, and interactional understanding of consumer information, misinformation, and truth negotiation.
Lingua originale | English |
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Titolo della pubblicazione ospite | Best of ESOMAR Understanding consumers in current technoculture, |
Pagine | 1 |
Numero di pagine | 1 |
Stato di pubblicazione | Pubblicato - 2021 |
Evento | Best of ESOMAR Understanding consumers in current technoculture - Milano Durata: 21 mag 2021 → 21 mag 2021 |
Convegno
Convegno | Best of ESOMAR Understanding consumers in current technoculture |
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Città | Milano |
Periodo | 21/5/21 → 21/5/21 |
Keywords
- post-truth
- technosocial consumption
- technosociality