@inbook{84f2ea1c94ec4170a4eb17227c13765b,
title = "Consumers in the face of COVID-19-related advertising: threat or boost effect?",
abstract = "N/A",
keywords = "COVID-19, advertising, consumer neuroscience, emotional engagement, fNIRS, neuromarketing, COVID-19, advertising, consumer neuroscience, emotional engagement, fNIRS, neuromarketing",
author = "Michela Balconi and Martina Sansone and Laura Angioletti",
year = "2023",
language = "English",
isbn = "9782832519578",
series = "FRONTIERS RESEARCH TOPICS",
pages = "6--14",
booktitle = "Emotions as key drivers of consumer behaviors: A multidisciplinary perspective",
}