@inbook{c964265f874e42a5b130c3f43f66385a,
title = "Consumers{\textquoteright} Attitudes Toward Sustainable Luxury Products: The Role of Perceived Uniqueness and Conspicuous Consumption Orientation",
abstract = "This chapter investigates the effectiveness of luxury brands{\textquoteright} messages focused on product sustainability rather than on traditional luxury product features. The study sheds light on the role of perceived product uniqueness and consumers{\textquoteright} conspicuous consumption orientation. An online experiment has been conducted among a sample of 144 participants exposed to a luxury product communication message focused on product sustainability or focused on product performance. Results show that a communication message related to a luxury product and focused on sustainability (vs. performance) leads to higher positive attitudes toward such product and this effect is mediated by consumers{\textquoteright} perceived product uniqueness. Additionally, findings underline the role of conspicuous consumption in magnifying such effect. Implications and suggestions for marketers and managers are discussed.",
keywords = "Luxury, sustainability, Luxury, sustainability",
author = "Andrea Sestino and Cesare Amatulli and {De Angelis}, Matteo",
year = "2022",
doi = "10.1007/978-981-16-5967-6_12",
language = "English",
isbn = "9789811659669",
series = "SUSTAINABLE TEXTILES",
pages = "267--279",
editor = "{Miguel {\'A}ngel Gardetti}, {Subramanian Senthilkannan Muthu}",
booktitle = "Handloom Sustainability and Culture. Entrepreneurship, Culture and Luxury",
}