Consumer stated preferences for dairy products with carbon footprint labels in Italy

Maurizio Canavari, Silvia Coderoni*

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

18 Citazioni (Scopus)


Carbon footprint (CF) labels on agri-food products represent one of the most important tools to convey information to consumers about the greenhouse gases emissions associated with their purchase behaviour. Together with the growing interest of consumers in CF labels, the subject has gained attention also in the scientific literature, and formal evaluations of consumer response to carbon labelling have been published. Studies in this area aim at analysing consumers’ preferences for buying products with a lower CF label or their willingness to pay (WTP) for these products. The objective of this paper is twofold. First, the study proposes a review of the literature that so far has analysed consumer WTP for CF label, focusing on Italian consumers. Second, it uses the results of two surveys of consumers’ attitudes towards dairy products with a lower CF label to analyse the factors determining a positive stated WTP. Results point out that a positive WTP for lower CF products is more likely to be declared by respondents who believe that buying products with less environmental impact can combat climate change. Conversely, highly pricesensitive consumers are less likely to be willing to pay more for CF-labelled products.
Lingua originaleEnglish
pagine (da-a)1-16
Numero di pagine16
RivistaAgricultural and Food Economics
Stato di pubblicazionePubblicato - 2020


  • Carbon footprint label
  • Consumer preferences
  • Logistic regression
  • Willingness to pay


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