Concept test for the production of specialty beers

Paolo Sckokai, Gianluca Donadini, Maria Daria Fumi

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Specialty beers are becoming an entrenched part of the beer market. For beer consumers product creativity is an important strategy in obtaining market share in a European market exhibiting little growth. Conjoint analysis is an effective tool to evaluate new product variants in terms of acceptance and potential profitability. This is valuable in the actual scenario of increased pressure on brewers to maintain a competitive place in the market which calls for the need to translate consumer demand and expectations into manufacturing designed to produce the best product in a short period of time. In light of an increase in demand for specialty beers , a concept conjoint study was conducted with Italian beer consumers to assess the importance of ingredients, sensory characteristics, production techniques, and price attribution to the intended use of specialty beers.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings 10th Trends in Brewing
Pagine110
Numero di pagine1
Stato di pubblicazionePubblicato - 2012
Evento10th Trends in Brewing - Ghent
Durata: 1 apr 20125 apr 2012

Convegno

Convegno10th Trends in Brewing
CittàGhent
Periodo1/4/125/4/12

Keywords

  • conjoint analysis
  • specialty beers

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